BLOOM & BLISS
THE CLIENT
Bloom & Bliss
INDUSTRY
Floral & Event Design
PROJECT DURATION
2 Months
DELIVERABLES
Social Media Strategy, Content Creation, Ad Campaigns
TRANSFORMING BLOOM & BLISS'S SOCIAL MEDIA PRESENCE.
Through a tailored social media strategy, we elevated Bloom & Bliss’s online presence, creating captivating content that resonated with their audience and significantly increased engagement. Our campaign combined creativity, data-driven insights, and consistent storytelling.
CRAFTING YOUR UNIQUE BRAND.
Branding & Identity
Bloom & Bliss approached Aurelia with the vision of revamping their social media presence through a campaign that was not only visually vibrant but also emotionally resonant. Their artistic floral creations deserved a digital narrative that reflected their creativity while connecting with their audience on a deeper level. We began by studying their brand essence, audience preferences, and competitive landscape, ensuring that every post, caption, and design aligned with their identity and long-term business goals. Our creative team developed a cohesive content strategy that combined eye-catching visuals, compelling storytelling, and engagement-driven techniques. From curated imagery that highlighted the elegance of each floral arrangement to interactive campaigns designed to spark conversations, every detail was crafted with precision. The focus was on authenticity, consistency, and a seamless blend of artistry and strategy that would position Bloom & Bliss as more than a floral brand — but as an inspiring lifestyle experience. The campaign not only increased audience engagement and visibility but also strengthened customer loyalty and brand recall. Bloom & Bliss’s social media channels transformed into a thriving hub of creativity, appreciation, and community. The result was a powerful reimagining of their digital identity that amplified their reach, reinforced their values, and left a lasting impression across their growing audience base. Our campaign combined creativity, data-driven insights, and consistent storytelling.
PHASE 1
CONTENT STRATEGY.
Crafted a comprehensive content calendar, aligning with seasonal trends, holidays, and promotional events.
PHASE 2
VISUAL DESIGN.
Designed a series of branded templates for posts, stories, and reels, using soft pastel tones and floral elements.
PHASE 3
CAMPAIGN EXECUTION.
Executed an engaging mix of content, including. Educational posts, Interactive stories, Promotional campaigns
KEY CHALENGES :
- Inconsistent visual identity across platforms.
- Limited engagement and reach on social media.
- No structured ad campaigns to drive sales or awareness.
OBJECTIVES :
- Create a cohesive and visually stunning social media aesthetic.
- Increase engagement rates and follower count organically.
- Develop targeted ad campaigns to drive traffic to their online store.
RESULT & IMPACT.
We focus on delivering measurable outcomes that create real value for your business. From stronger brand visibility to increased customer.
Increased Instagram followers within 6 weeks.
Higher engagement rates on posts and stories.
Achieved a 20% conversion rate from paid ads.